ibnchannel.id – RedDoorz, Southeast Asia’s largest multi-brand hotel and accommodation technology platform, has just inaugurated its 100th property under the SANS brand. Located in the Seminyak area, the hotel offers 51 rooms with a modern tropical concept aimed at young, dynamic travelers who are constantly connected to the world through their devices.
“Our newly launched property, SANS Vibes Hotel Seminyak, embodies an energetic lifestyle concept with amenities that support millennial and digital nomad travelers,” said Mega Rahmawati, Head of SANS, RedDoorz.
Working nomads are indeed the primary target group for RedDoorz. Since the rise of the digital nomad phenomenon following the Covid-19 pandemic, Bali has become a favorite destination, especially for travelers from Australia, Russia, and Germany. Travel sites like Lonely Planet frequently rank Bali among the Top 10 destinations for digital nomads.
Convenient Location
Located just 450 meters from Seminyak Beach, it is surrounded by popular destinations ranging from cafes and restaurants to beach clubs. This location is a key advantage, given that Seminyak is a strategic area located between Bali’s main tourist hubs, namely Kuta and Legian, and Canggu, a popular digital nomad hub.
The rebound in Bali’s tourism sector presents the perfect opportunity for RedDoorz to launch new sub-brands: SANS Stay (a cheerful, minimalist concept with competitive prices), SANS Vibes (an energetic lifestyle concept), and SANS Elite (a premium concept with elegant design, complete facilities, and more exclusive services).
This is an expansion strategy to address demand from property owners and meet travelers’ expectations for a unique stay experience.
“The launch of SANS Vibes Hotel Seminyak comes at an opportune moment. We see Bali’s tourism returning to normal, with tourist arrivals approaching pre-pandemic levels,” added Amit Saberwal, Founder & CEO of RedDoorz.
Bali’s current economic cycle is still dominated by tourism-supporting sectors, namely accommodation, food, and beverage, which leads the way with a percentage of 20.64% (BPS, 2024). Overall, international tourist visits to the Island of the Gods continue to rise. According to data from the Bali Province BPS, international tourist visits will grow by 20% in 2024, reaching a total of 6.3 million, compared to 5.2 million in 2023. Meanwhile, domestic tourist visits in 2024 will reach 10.1 million, representing a 2.5% year-on-year growth.***
